A Small Business Owner’s Guide to SEO

Your prospective customers are looking for you online. But will they find your business or one of your competitor’s? It isn’t enough to create a company website and hope that your customers find you. You must bring your services to the forefront of your prospective customers’ web searches. How? By increasing your online visibility, digital presence, and online authority. This general process is frequently referred to as search engine optimization, or SEO for short. High-quality SEO can mean the difference between being the first company to come up when a new customer searches for your services and having three pages of results appear before your website. Read on to learn more about the basics of good SEO and why your local business needs it. How Does SEO Work? Google and other search engines go through all of the text on a webpage automatically. This process is known as “crawling.” After an automated software program crawls your page, it indexes the …